Brand Briefing

Louis Shengtao Chen is the eponymous brand established by the designer Louis in 2021. Aimed at challenging the traditional notion of glamour, Louis Shengtao Chen is set to redefine luxury through an experimental approach. Louis integrates dramatic and storytelling design to construct a boundary-breaking yet accessible brand philosophy, fluidly mixing exaggerated colors with unconventional fabrics. Blending fun into the brand’s exquisite craftsmanship, Louis Shengtao Chen composes an ever-evolving ode to celebrate life, beauty, attitude and dreams in the present.

Designer‘s Briefing

Louis (Shengtao Chen), graduated from Central Saint Martins. From the age of 16 to the present, his 9 years of fashion background and experience as a fashion model have given him a unique insight into fashion. In the world of Louis, luxury is not just about expensive fabrics and exquisite French embroidery. Aimed at challenging the traditional notion of glamour, Louis established eponymous brand Louis Shengtao Chen attempts to construct a boundary-breaking yet accessible cloth philosophy.

In 2023, Louis Shengtao Chen was shortlisted for the LVMH Prize Semi-finalist. He was awarded Ports 1961 full scholarship, LVMH Grand PrixScholarship (2020) and British Fashion Council BAScholarship (2019) during academy year and once worked for the brands KIKO KOSTADINOV and LOEWE.